Catherine Sin

Catherine Sin is an award-winning sales and marketing leader, and currently serves as Head of Business Management & Chief of Staff for B2B Marketing at HSBC. Catherine distinguishes herself through her unwavering commitment to people, fostering inclusivity and amplifying the voices of underrepresented communities. She dedicates her energy and emotions to advocating for courage and breaking self-limiting beliefs, inspiring others to reach their full potential. Catherine's exceptional contributions have earned her prestigious awards, including the 2023 Stevie Awards for Women in Business, 2022 Advertising Week Europe's Future is Female Award, and 2021 Management Today's 35 Women Under 35. Hailing from Hong Kong, she is a proud mother, fluent in English, Cantonese, Mandarin, and a bit of German, embodying a global citizen mindset that values diversity. Catherine's strategic acumen, empathetic approach, and transformative leadership make her a beacon of inspiration and change.